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We partnered with our client to create a brand identity reflecting their mission to revolutionize title verification using AI and blockchain. With no existing branding or online presence, we crafted a compelling narrative and visual identity that positioned them as a real estate tech leader.

Through market research, we identified key pain points, inspiring the tagline, “Simple. Smart. Secure.” A user-friendly website translated complex technologies like blockchain into clear benefits, driving education, engagement, and conversion.

Within three months, website traffic rose 550%, and customer sign-ups increased 40%. By aligning their brand with their mission, we launched more than a company—we ignited a shift 
in real estate technology.

In 2022, a Boston Brewery launched its Lager in Quebec, a market known for its discerning beer culture and its strong hockey-fueled rivalry with Boston. This cultural context posed both a challenge and an opportunity. To succeed, the brand needed to overcome local biases and establish itself as a premium choice in a competitive beer market. The solution was a 360-degree campaign that utilized TV, print, billboards, and digital platforms.

The messaging embraced Quebec’s cultural identity with French-first content and the tagline “Premium, pas précieuse” (Premium, not precious). The campaign’s success was undeniable. Consumer interest surged, leading to intermittent product shortages as demand outpaced supply. By aligning its messaging with Quebec’s unique cultural dynamics, the Brewery turned a potential challenge into a triumph, cementing its place in the region’s beer scene.

A Canadian food delivery leader, launched a culturally tailored campaign in Quebec featuring a celebrated comedian. The client’s goals were to increase brand awareness, build an emotional connection with Quebec’s audience, and drive user engagement. But also defend its market share against the new players. The results significantly exceeded expectations, setting a new benchmark across all their national markets in terms of likability, brand attribution, brand perception and above all else service use and sales.

Being a relatively small player in the insurance world, the Insurance company faced a challenge of low brand awareness. To address this, the company launched a transformative advertising campaign centered on the notion that they are never far away and always “There” when you need them. Targeted campaigns using “Custom Audience” and “Look-alike” tactics drove a 227% increase in lead generation for home insurance quotes, while a modernized approach to messaging boosted website traffic by 65%. Post-campaign, the Company achieved a 35% rise in unaided brand awareness across Quebec, with a particularly strong impact in urban markets. Today, it is the most recommended insurance company in Quebec.

We partnered with a Headphone company to help redefine the premium audio market. Since their inception, they have stood apart by blending exceptional design with superior craftsmanship. Collaborations with iconic partners such as Leica and Louis Vuitton have further elevated their status, aligning it with the highest standards of luxury and exclusivity.

To help them break through a crowded market dominated by legacy brands like Bose and Sony, we crafted a brand identity that emphasized timeless design and innovative features. Our work focused on amplifying their strategic messaging around their ethos of “sound tools for creative minds.” This vision allowed us to target a niche market of artists, designers, and audiophiles who value both sound, performance and aesthetics.

Through targeted campaigns they gained global traction. From the Nordic markets, where launches consistently sold out, to robust e-commerce strategies that connected directly with customers, and by 2024, these efforts culminated in over $65 million USD in annual sales.

The Yogurt Brand has established itself as a standout in the yogurt market by championing it’s “Simple” philosophy, which emphasizes wholesome ingredients, minimal sugar, and authentic taste. Tasked with creating an advertising campaign to embody this, we developed a strategy rooted in memorable, witty storytelling and minimalist visuals. Creative executions spanned multiple channels to maximize impact. Short video ads on Instagram, Facebook, and YouTube showcased key messages, and billboards in urban areas featured only simple product imagery and taglines like “An Excellent Source of Yogurt” driving home the brand’s stripped-down approach.

Brand awareness surged, with a 40% increase in unaided recall and over 10 million impressions for the #SimplySimple hashtag. Most importantly, the campaign drove a 25% year-over-year increase in sales, making the Brand the top-selling skyr brand in key retail accounts.

The Car Manufacturer launched a series humour-driven advertising campaigns in Quebec, designed to shift perceptions about its vehicles in a category often defined by little more than the emblem on the hood. With humour embedded in the brand’s DNA, the campaigns tapped into the insight that the cars were far more robust and high-quality than consumers typically believed, especially given their accessible price point

Through a series of relatable, memorable and witty TV, outdoor, print ads, experiential demos, point-of-sale and digital work, the campaigns showcased both owners and vehicles effortlessly navigating everyday challenges—and a few exaggerated moments—with charm and relatability (and recognized with a Cannes Lion for Creativity).

The results were exceptional: regional sales grew by 21% year-over-year, and market research revealed a significant shift in consumer belief about the car brands quality and value proposition.

The Sport Retailer launched its “Dropping Gloves/Gifts” campaign during the 2024 holiday season, leveraging former NHL enforcer and a Hockey Night in Canada co-host to connect with hockey fans.

The campaign featured humorous scenarios where the co-host, known for his tough on-ice persona, delivered thoughtful holiday gifts instead of “dropping the gloves.” 
In the TV spots, he humorously penned holiday messages to NHL players, playfully suggesting the Retailer’s products like Yeti cold plunge baths for aging athletes. The campaign ran on traditional TV on game nights and extended to digital platforms.

The multi-channel approach delivered strong results, with parent company reporting a 2.9% increase in comparison to its sales for Q3 2024, reversing a year-long decline. Social media content resonated with younger audiences, generating millions of views and significant interaction, bolstering the brand affinity and cementing its position as the go-to destination for hockey shopping.